Off-Grid Freedom, Direct to You: VanCraft Redefines the RV Experience with Renogy Power

In an industry traditionally reliant on sprawling dealer networks and high retail markups, VanCraft has carved a successful and distinctive niche as a direct-to-consumer (D2C) manufacturer of high-end, purpose-built Class B camper vans. This bold model, combined with an unwavering focus on providing true off-grid capability, powered by a near-complete Renogy electrical system, sets VanCraft apart, prioritizing the customer experience and adventure readiness above all else.

The D2C Advantage: Streamlined Experience and Accountability

For VanCraft, which began in 2016 and builds exclusively on the Mercedes chassis, bypassing the traditional dealership model wasn’t a shortcut; it was a foundational strategy for quality control and customer loyalty. Based out of Salt Lake City, with additional locations in Denver and Oceanside, California, the company sells and services its vehicles directly.

Marketing Director Josh Ferrin highlights the intrinsic value of this model, plainly stating, “We are a direct-to-consumer brand. We don’t go through dealerships. We just sell directly to consumers.” This structure allows VanCraft to maintain complete control over the sales process, ensuring a higher level of customer service and eliminating friction points. As Ferrin explains, it’s a better model for everyone, adding, “We can, you know, provide them the guidance, the service directly on our own, and it’s a much better model for us and for our consumers rather than having to go through dealerships. Warranty, support, service, all that we can do directly.”

By taking on the role of both manufacturer and dealer, VanCraft has a greater stake in ensuring customer satisfaction. As Kyle Spencer, Head of Business Operations, admits, “Absolutely… Because we are the manufacturer and the dealer. So, we have to take care of all of it from start to finish.”

Built for Adventure: Minimalist Design Meets Off-Grid Power

VanCraft’s design philosophy is guided by principles like “Question Convention” and a commitment to essential functionality. Their vans feature open, minimal, and bright interiors with clean aesthetics, a purposeful distinction from the “super tricked out” vans on the market. They offer three models that are purpose-built, not customized, providing innovative solutions like a fixed bed oriented north-to-south for maximum comfort.

This focus on intentional design extends directly to their choice of components. Their target audience – “adventure seekers” who want to “get closer to the trailhead and not sit in the RV park or the campground” –  demands an electrical system that can sustain life off the grid without compromise.

Renogy: The Engine of Off-Grid Reliability

For VanCraft, providing uncompromised off-grid power meant finding a partner that offered premium quality without a prohibitive price tag. Renogy was chosen for its ideal balance of sophistication, quality, and competitive cost, aligning perfectly with VanCraft’s philosophy to find the “Best possible products that we can find at the best price.”

VanCraft builds are almost entirely powered by Renogy, with Spencer confirming, “Almost the vast majority of our electrical system is Renogy, from solar panels to inverter chargers to display screens to solar controllers. Like it’s Renogy through and through.”

Key Renogy products integrated into VanCraft’s Class B vans include:

• Renogy Smart Lithium Batteries: Primarily the 200 Ah self-heating system, with options for 400 or more Ah, often utilizing batteries selected for their superior fit within the dimensional constraints of a van.
• REGO Inverter Charger System.
• Custom and standard Renogy Solar Panels.

Spencer emphasizes the strategic logic behind this choice, explaining, “Renogy is the perfect fit. They have incredible quality, great service, and they’re very sophisticated. At the same time, they’re just not the most expensive thing out there, but they compete like toe to toe with some of the most expensive competitors.” The result for the customer is truly liberating, as Spencer notes, “People are just blown away that they don’t have to plug in their vans… none of that is necessary because of the quality of what Renogy provides us.”

A Partnership Focused on Long-Term Support

The relationship between VanCraft and Renogy isn’t just about components; it’s about a shared commitment to customer support. As a certified Renogy partner, VanCraft provides customers with robust warranties.

Furthermore, the quality of the Renogy system simplifies troubleshooting and service after the sale. Spencer describes how this reliability benefits the customer long-term, “We’re starting just to point people straight over to Renogy’s customer service, because it’s so good. We know that if a customer reaches out to Renogy, they’re going to get the level of service that we would provide.”

By leveraging its D2C model and empowering its Class B vans with Renogy’s proven off-grid technology, VanCraft delivers a premium, reliable product and a superior customer experience, firmly establishing its unique position in the motorized RV market.

FIND OUT MORE AT: https://van-craft.com/